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Skills Development: Marketing Strategy for Businesses in the Digital Age
Training Program on Skills Development: Developing Marketing Strategies for Businesses in the Digital Age
The Skills Development: Developing Marketing Strategies for Businesses in the Digital Age is a six-week training program designed to enhance the knowledge, strengthen the capabilities, and build the digital skills of business professionals, entrepreneurs, business owners, and business managers, enabling them to grow and thrive in today's digital economy.
The program focuses on equipping participants with both practical knowledge and hands-on skills in digital marketing, the effective use of digital tools, and the fundamentals of artificial intelligence (AI). These skills will enable business owners and managers to confidently apply digital solutions to their day-to-day business operations and improve their competitiveness in the digital age.
Program Objectives
This training program aims to:
- Strengthen participants' digital marketing knowledge and equip business owners with the latest digital marketing strategies and skills.
- Introduce the fundamentals of artificial intelligence (AI) and how it can be used to support day-to-day business operations.
- Help business owners build a stronger personal brand and enhance their presence across social media platforms.
- Promote the responsible, secure, and trustworthy use of digital technologies in business.
Registration Information
The following applicants are eligible to register for the training program:
- Business owners, enterprise owners, and startup founders operating businesses in any sector in Cambodia.
- Individuals who are interested in developing their foundational knowledge of digital skills, digital technologies, and the practical application of artificial intelligence (AI) in day-to-day business operations.
- Individuals with basic knowledge of using social media platforms and smartphones.
- Applicants who are fully committed and able to participate throughout the entire six-week training program.
- Women and participants from previous training cohorts are strongly encouraged to apply.
Benefits of Participating
Participants in this training program will gain the following benefits:
- Acquire essential digital knowledge and skills to improve the efficiency of their day-to-day business operations.
- Learn the latest digital marketing strategies and effective ways to promote their business through social media.
- Develop practical skills in creating engaging content to better promote their products or services.
- Gain knowledge of a wide range of digital tools that can simplify and support everyday business operations.
- Build a foundational understanding of artificial intelligence (AI) and learn how to use it safely for tasks such as content creation, idea generation, and business innovation.
Participant Selection Process
Participants will be selected through the following process:
- The training program will be announced through the official social media channels of the Digital Economy and Business Committee (DEBC).
- Applicants must complete the registration form by providing personal information, details about their business, their current level of digital literacy, the reasons for applying, and their commitment to completing the training program.
- The selection committee will review all applications based on the eligibility requirements and the suitability of each applicant.
- Successful applicants will be contacted by the program team to confirm their participation and receive further information about the training program, including the training schedule and pre-training arrangements.
Detailed Information:
Free of Charge
• Application Period: 22 June 2026 – 20 July 2026
• Announcement of Selected Participants: 23 July 2026
• Orientation Session: 31 July 2026
• Six-Week Training Program: 6 August 2026 – 10 September 2026
Click here to go to the registration link
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